Friday, 23 February 2018

Black Panther is an American film based on areal African nation , economies, and cultures, including Nigeria , Kenya, Uganda and the Congo.A brief summary of the film is that T'Chaila (main character) after the death of his father, The King Wakanda returns home to the isolated , technologically advanced African nations to succeed to the throne and take his rightful place as a King.

Black Panther is a superhero film , so there no doubt that the film is based on the Marvel Comics Character of the same name , which is produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.

The movies stars with not so famous actor Chadwick Bose,who plays T'Chaila .He worked with the same dialect coach he had during Message from the King and worked with Marreso crump to stay in shape between civil War and Black Panther . He signed a five-star film contract with Marvel. Michael B. Jordan plays as N'Jobu. He i well known since he is included in tv roles like Wallace in the HBO series 'The Wire'. The cast followed are Lupita Nyong as Nakia , Dani Gurira as Okoye,Martin Freeman as Everett Koss, Daniel Kaluuya as W'Kabi,Letitia Wright as Shuri and Winston Duke as M'Boku.

Black Panther cost a staggering 200 million dollars to make and it doesn't include the marketing or advertising.

One of the first type of "marketing" to emerge was a video of a Boys and Girls Club from Harlem , that were all given free tickets to watch the movie Black Panther by a TV host named Ellen DeGeneres.The excitement of the children is what cause the video to become as viral.Not only ,but it portrayed such a scene that it would make others want to watch the film. This drive tripled its goal of $10,000 in just four days.

Continuing from , it then came out a children's toy campaign  ad from Hasbro.The ad featured a boy who is colored and Gizimodo states"Characters of color have historically been relatively marginalized in movies ,comics and television,toys and commercials like this simply haven't existed before"With this type of ads it created a bond between black people and tv and , it stirred a passion in audiences. Apart from that it was a new toy before the movie came out ,making people (mainly kids at this point ) to watch it too.

It started of with a teaser poster by T'Challa sitting at a throne that captivated major audience. It was then followed with placing the ad the SuperBowl which attends a million of people each year and , placed on big billboards. One of the billboards was filmed by one of the  cast members Lupita Nyong and this  technique is more popular than ever.

With the licensed products , there hasn't been any major products out yet. Marvel states that there will be things such as things as toy, clothing and even home decor that adult audiences would be able to enjoy too.There is already clothing merchandise coming from other users not from Marvel, only found on ebay or amazon.

Through a clever, well manufactured marketing campaign Marvel Studios and their parent company The Walt Disney Company have targeted the black community with their advertisements.25% of Marvel Studios profits from the Black Panther film invested in Black communities.

1 comment:

  1. Some good research here, but make sure to double check your facts. Profits are not (yet) being targeted at Black communities (this is a petition) and there is plenty of merchandise for sale online in the Disney store) C+

    ReplyDelete

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